Line My Eyes
Powder, pencil, gel, liquid–here's
how to get your eyeliner right.
CHOOSE YOUR EYELINER based on the look you're after. If you want a softer or smudgy line, use a dark powder shadow or pencil. For the most dramatic effect or when you want a more graphic line, go for gel or liquid liner.
With an improved formula & felt tip, this easy to use pen-style liner delivers the blackest black, perfect-every-time, line. Inspired by the crisp cat-eye looks of silver screen sirens, this eyeliner is destined to be your go-to.
A new take on tradition - Bobbi Brown's inspiration for this highly pigmented, incredibly blendable formula comes from classic kohl eyeliners. Her reason? This richly colored liner can be applied to the inner eye & lash waterline without tugging.
APPLY LINER as close to the base of the lashes as possible. Start thick at the outer corner of the eye and gradually make the line thinner towards the inner corner of the eye. Always line the entire length of the eye; never line just halfway–this will make eyes look smaller.
AFTER LINING THE UPPER LASHLINE, look straight into the mirror. The liner should be thick enough to be visible when your eyes are wide open. If you see any gaps between the liner and your lashline, go back and fill them in or smudge a lighter shadow on top to diffuse any mistakes or uneven edges.
A featherweight eye shadow formula that instantly lights up eyes with a combination of shimmering pearls and fine sparkle. This once-limited edition fan-favorite is now a permanent part of our Eye Shadow line thanks to its creamy-soft powder feel.
IF YOU CHOOSE TO LINE THE LOWER LASHLINE as well, use a lighter hand and make sure that the line connects to the top line at the outer corner of the eye. Lining all the way around is a stronger look and is also good if you have deep-set eyes.
BOBBI BROWN TIP: To give eyes extra depth and make them stand out even more, double-line the top lashline. Line first with a dark powder shadow applied with a dry eye liner brush, then finish with a clean, sharp line using gel liner.